Nicholas Webb

Learn the new science of marketing
– from the author of the number one
best-selling book on marketing
What Customers Crave


Nicholas Webb is a world-renowned, inventor, innovation strategist and best-selling author. Nicholas has been awarded 45 Patents for breakthrough technologies that include one of the world’s smallest medical implants and a wide range of mobile technologies. Nicholas has served as a CEO for several technology companies. He is a number one best selling author. Nicholas has provided consulting and keynotes to some of the top brands including Salesforce, CIGNA, Cisco, Johnson and Johnson, Gatorade, Verizon Wireless and Microsoft, just to name a few. Nicholas serves as the CEO of Lassen Scientific, Inc. a top Innovation Management Consulting Firm


Learn the new science of marketing – from the author of the number one best-selling book on marketing What Customers Crave
World-renowned innovation expert and corporate strategist Nicholas Webb will take your audience on a journey through the new science of marketing mastery. After three years of research Nicholas identified the three success drivers of the best brands and sales organizations in the world. Based on his number one best-selling marketing book, this talk provides a playbook to drive unprecedented sales and profit. Takeaways include:

  • The great news about Disruptive Innovation
  • Marketing to the Five Customer Touch Points
  • The new science of “Prospect Personification”
  • Eliminate Digital Deflection and drive 30% More Revenue
  • Understanding the four Disruption Shifts to drive growth
  • The Three Simple Takeaways that drive The Best Organizations in The World

What clients are saying

Nick – you were fabulous! Even though we talked 4 or so times before our All Hands Meeting, I had no idea of how funny, entertaining, brilliant and engaging you would be.  You were the hit of the day!

Beth Baldwin, SPHR, Chief People Officer Burr Pilger Mayer, Inc

“Nicholas’s talk was right on point and very well received!

Scott McGowan, Vice President Marketing Stratasys Direct Manufacturing

“Are you ready to take your creative ideas from “incremental” to ‘disruptive’ or even ‘destructive’? Nick Webb just spoke to one of our teams and left the group inspired and eager to break our normal conventions. He’s right when he says Innovation is not a bumper sticker – you have to do something to make it come to life.”

Cal Austin, Regional Director Pfizer Innovation

Why the best organizations hire Nicholas?

Surprisingly the overwhelming majority of speakers on the topic of innovation, technology and healthcare have never actually ever invented anything. You would never hire a Sherpa to speak on the subject of climbing Everest that has never made it to the summit and back safely. So why hire an innovation speaker that is not a successful inventor? Nicholas has been awarded over 45 US patents. His commercially successful products include one of the world’s smallest medical implants and one of the first wearable technologies. He has served as a CEO for technology companies and has launched hundreds of technologies to market. He is a number one best-selling author with books that include The Innovation Playbook, The Digital Innovation Playbook and What Customers Crave just to name a few. As the CEO of Lassen Scientific, Inc. a 20-year-old management consulting firm, Nicholas works with the top brands around the world to help them build out innovation infrastructures that drive organizational growth and consumer loyalty. As an innovation strategist in the trenches everyday Nicholas is no “Theoretical Sherpa”, so if your organization is looking to take the complexity of innovation and to make it understandable, actionable and real, Nicholas is your
best choice.

Number One Bestselling Author

Trusted by The Best Brands in the World