12 Sep The Three Ingredients of Success
Three Ingredients of Success
The three ingredients of success are hyperconnectivity, game mechanics, and socialization. All three work in concert with another, flowing seamlessly between each other.
Over the next several decades, connectivity will accelerate to nearly unforeseeable levels. There has been a dramatic jump in connectivity through the internet, wireless connections, mobile devices, and the API that builds pipelines between all the software we use every day. This connectivity is invaluable in the Innovation Economy and has led to more and more inanimate objects becoming integral parts of our lives. This growth is beyond cell phones and your desktop computer. It includes the integration of all our technologies into an interconnected web or “the internet of things,” as it has been called. For this first time in human history, we are able to gather data from sources that we never thought possible. More valuable data means more opportunities to break current models, markets, and products.
- Game Mechanics
Over the next three years, more than 80% of the Fortune 2000 companies will have enterprise social networks that leverage game mechanics, socialization, and stakeholder connectivity. Game mechanics are a powerful tool for building connections between organizations, their employees, and their customers. Games by their very nature are social and have a propensity for building social bonds and the brand loyalty that comes with them.
The decentralization of low-cost access to marketing and development tools, combined with other freelance resources, have made it easier for Breakers to take out even the biggest of companies. Early adoption and community crowdfunding have all attributed to the power of social value. Anyone with a few hundred bucks or less, depending on the product, can now become a stakeholder. Top laypeople-funded Kickstarter products show that social ecosystems, gamification, and authenticity are very powerful tools. This means that big businesses must start thinking differently, looking at alternative forms of creating, socialization, and distribution.