Episode 2: The Innovation Culture Myth

Episode 2: The Innovation Culture Myth

 

One of the most common myths in the area of business innovation, is that of innovation culture. Many organizations try to begin their innovation initiative with superficial slogans, meetings and a proclamation that they are now hereby innovative. The problem is, this approach is actually backwards. Innovation culture is a derivative of organizations that are actually developing the life support systems and acting upon those life-support systems in a way that is driving true innovation. The organizations that have an innovation culture are organizations that actually encourage courage and make innovation a safe and rewarding activity in their job functions. Learn more about the “culture myth” in this week’s episode of the innovation roadmap.